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A brand-new year means new opportunities, fresh campaigns, and exciting events that could give your business that extra boost. Looking to tap into global celebrations or local holidays? A 2025 marketing calendar is the key to staying ahead of the game.

But where do you start? With so many events to keep track of, it’s easy to feel overwhelmed. Don't worry, we have you covered. From Australia Day to EOFY sales and all the international awareness days in between, we’re here to help you plan out the perfect marketing strategy. Let’s dive into the key dates and events you need to know for 2025.

January

January is a month filled with celebrations and new beginnings. As the year kicks off, people often focus on resolutions, fitness goals, and enjoying the summer sun. This is an excellent time to connect with your audience through promotions that resonate with these themes.

• 1 January: New Year's Day- Kick off the year by sharing heartfelt wishes with your customers.
• 12 January: Australian Open- Consider creating themed promotions around this iconic event.
• 26 January: Australia Day- This day is about celebrating our beautiful country, you can highlight local culture or community initiatives, showcasing what makes Australia unique while fostering inclusivity.
• 29 January: Chinese New Year- You could offer special promotions on products that resonate with your Asian audience or host events that honour traditional celebrations.

February

As summer continues, February brings a mix of fun holidays and significant observances. This month is perfect for you to connect with consumers through heartfelt campaigns and engaging content.

• 11 February: International Day of Women and Girls in Science- Use this day to highlight women in your industry or support STEM initiatives. Consider partnerships with local organisations to promote awareness.
• 14 February: Valentine’s Day- Love is in the air. Offer special deals on gifts, experiences, or dining options that encourage couples to celebrate together.
• 16 February: National Tim Tam Day- Celebrate this iconic Australian treat with fun social media campaigns or contests that encourage user-generated content around favourite ways to enjoy Tim Tams.

March

March signals the beginning of autumn in Australia, bringing cooler mornings and the golden hues of falling leaves. It is a time of reflection, celebration, and action as key cultural and environmental events take centre stage.

• 1 March: Women’s Month- Use this month to honour female leaders, voices, and innovators in your community and beyond.
• 2 March: Clean Up Australia Day-  You clean up events or launch eco-friendly products, showcasing your commitment to sustainability.
• 3 March: Sydney Mardi Gras- A celebration of LGBTQIA+ pride, this vibrant festival offers an excellent opportunity for you to engage with the community through inclusive marketing strategies and events.
• 10 March: Labour Day and Canberra Day- You can create campaigns that resonate with themes of community and solidarity.
• 17 Match: St Patrick’s Day- This is a great time for promotions related to Irish culture, food, and beverages.
• 22 March: Earth Hour- Encourage your audience to participate in this global event by turning off lights for one hour. You can also promote energy-saving products or initiatives during this time.
• 23 March: Eucalypt Day- Celebrate Australia's unique flora by highlighting local products or initiatives that support biodiversity.

April

April continues the autumn theme, bringing a mix of fun and solemn observances that can be creatively integrated into marketing strategies. This month is marked by significant public holidays and cultural events that resonate deeply with your consumers.

• 1 April: April Fools' Day- A day for light-hearted pranks and jokes, engage your audience with humorous campaigns that showcase your personality.
• 6 April: Daylight Savings- As the clocks change, remind your customers about the importance of time management with promotions on planners or scheduling tools.
• 17 April: Maundy Thursday & 18 April: Good Friday- These days are important in the Christian calendar. You should approach marketing sensitively, and focus on themes of reflection and family gatherings.
• 19 April: Holy Saturday & 20 April: Easter Sunday- Easter is a major celebration in Australia. Consider promotions on gifts, chocolates, or family activities during this festive period.
• 21 April: Easter Monday- Extend your Easter promotions as many families enjoy outings or shopping on this public holiday.
• 25 April: Anzac Day- Marketing should be respectful, and consider campaigns that honour veterans or promote commemorative events.
• 26 April: Hug An Australian Day- A light-hearted observance encouraging kindness and connection among Australians. Use this day to promote community engagement initiatives.

May

May signals the final weeks of autumn, where temperatures drop and communities draw closer. It is a month that highlights family, heritage, and meaningful causes, encouraging reflection and reconciliation.

• 4 May: World New Password Day- Promote security-related products or services while educating consumers on best practices.
• 5 May: Cinco De Mayo- While primarily celebrated in Mexico, this day has gained popularity in Australia. Consider themed promotions around food, drinks, or cultural experiences.
• 11 May: Mother's Day- One of the most significant retail opportunities in May. Focus on heartfelt campaigns that celebrate mothers with gift ideas ranging from flowers to experiences.
• 23 May: World Turtle Day- Engage customers by supporting wildlife charities or offering eco-friendly products related to marine life.
• 26 May: National Sorry Day & 27 May: National Reconciliation Week- These observances encourage reflection on Australia's history with Indigenous peoples. Approach marketing thoughtfully, promoting initiatives that support reconciliation efforts and Indigenous communities.

June

June marks the beginning of winter in Australia, a time when the temperatures drop and the days become shorter. This month also brings a wealth of opportunities for you to engage with your audiences.

• 1 June: Pride Month- Kick off the month by celebrating LGBTQ+ pride. Show your support through inclusive marketing campaigns that resonate with diverse audiences.
• 5 June: World Environment Day- Consider campaigns that promote eco-friendly products or practices.
• 6 June: Queensland Day- Celebrate the unique culture and history of Queensland, which can be highlighted in local marketing efforts.
• 9 June: King’s Birthday- A public holiday in most states, use this day for promotions and community events.
• 21 June: Queen’s Birthday & Winter Solstice- This date can be used to promote winter-themed products, such as warm clothing or home goods.
• 30 June: Social Media Day & End of Financial Year- Engage your audience with social media campaigns and EOFY sales that encourage consumers to take advantage of discounts.

July

July offers a variety of cultural observances that can inspire your strategies in the 2025 marketing calendar. This month is about recognising diversity and fostering connections within communities.

• 13 to 16 July: NAIDOC Week- Use this week to highlight stories, educate your audience, and showcase meaningful partnerships or initiatives supporting First Nations communities.
• 17 July: World Emoji Day- Emojis have become a universal language, so get creative with light-hearted content, campaigns, or competitions featuring your audience’s favourite emojis.
• 18 July: Nelson Mandela Day- Encourage acts of kindness and community service, aligning your brand with social justice themes.
• 25 July: Christmas In July- Bring festive cheer to the middle of winter. Engage your audience with cosy, holiday-themed campaigns, winter recipes, or exclusive Christmas-inspired promotions.
• 27 July: Parents’ Day- This is a chance to celebrate parents with special promotions or campaigns that highlight family-oriented products.
• 30 July: International Day of Friendship- Foster connections through campaigns that encourage sharing and celebrating friendships.

August

August rounds out winter in Australia with a focus on diversity, community, and environmental awareness. This month brings opportunities to highlight important social causes and celebrate connections with the natural world and each other.

• 4 August: National Aboriginal and Torres Strait Islander Children’s Day- Use this day to amplify voices, raise awareness, and promote initiatives supporting young Indigenous Australians.
• 8 August: International Cat Day- This day is perfect for pet-related businesses or light-hearted social media campaigns celebrating the joy cats bring to our lives.
• 9 August: World’s Indigenous Peoples Day- Highlight the achievements, history, and challenges faced by Indigenous peoples worldwide.
• 12 August: World Elephant Day- If your brand aligns with wildlife or sustainability, share content that raises awareness and encourages action for these majestic animals.
• 19 August: World Humanitarian Day- Honour humanitarian workers and their contributions to communities worldwide.

September

September is a season filled with blossoming flowers and a renewed sense of energy. This month is not just about the changing weather, it also brings a variety of significant dates and events that can be leveraged for your strategies in the 2025 marketing calendar.

• 7 September: Father’s Day-  It is an ideal day for you to connect with families and offer unique Father's Day promotions.
• 13 September: International Chocolate Day- An excellent opportunity for chocolate brands to run promotions or special offers.
• 17 September: Australian Citizenship Day- A wonderful time for businesses, community organisations, and government bodies to highlight the diverse fabric that makes Australia great.
• 21 September: International Day of Peace- Promote harmony, understanding, and non-violence with messages centred around peace.
• 25 September: National Daughter’s Day- Another chance for you to market gifts and experiences.
• 27 September: AFL Grand Final- This major sporting event is perfect for you to engage with fans through targeted campaigns, especially in the sports and beverage sectors.
• 29 September: World Heart Day- A great opportunity for health-related brands to promote heart health awareness.
• 30 September: International Podcast Day- You can leverage this day by promoting your podcasts or collaborating with popular podcasters.

October

October is a month when spring fully takes root in Australia. The weather becomes warmer, and outdoor activities become more appealing. This month features key dates that span cultures and interests, making it an ideal time for brands to connect with consumers.

• 1 October: International Coffee Day- Coffee shops can offer specials, while other brands can promote coffee-related products.
• 2 October: Dussehra- A festival in Indian culture, providing a chance for multicultural marketing strategies.
• 5 October: Daylight Savings- The start of daylight saving time can prompt reminders about adjusting schedules and routines.
• 10 October: World Mental Health Day- Contribute to mental health awareness campaigns, promoting wellness products or services.
• 20 October: Diwali Day- Embrace this vibrant celebration by offering Diwali-themed products or running promotions for the Indian-Australian community.
• 26 October: Grandparents Day- Perfect for marketing gifts that celebrate family bonds.
• 31 October: Halloween Day- Capitalise on Halloween excitement with themed promotions on costumes, decorations, and treats.

November

November is a month rich with opportunities for businesses to connect with customers on an emotional and practical level. It is a time when consumers start their preparations for the festive season, making purchases for both practical needs and personal indulgences.

• 1 November: All Saints’ Day and Movember- Encourage participation in Movember by promoting men’s health products and sharing stories that raise awareness about prostate cancer. Meanwhile, All Saint’s Day serves as a solemn reminder for some and can be used for reflective or spiritual content.
• 4 November: Melbourne Cup- This iconic event offers a chance to run promotions related to fashion, food, and beverages.
• 11 November: Remembrance Day & Odd Socks Day- Show respect for Remembrance Day through thoughtful campaigns that honour veterans. For Odd Socks Day, promote fun socks while raising awareness about inclusivity in mental health.
• 13 November: World Kindness Day- Consider running a campaign that encourages people to perform random acts of kindness.
• 21 November: World Television Day- Promote entertainment-related products or services.
• 28 November: Black Friday- Prepare for one of the biggest shopping days of the year with discounts and exclusive deals.

December

December is a time to connect with your customers, boost sales, and make lasting impressions. The summer season in Australia means sunny days and outdoor fun, so tailor your offerings to match the vibe.

• 1 December: Cyber Monday- Offer exclusive online discounts or bundle deals.
• 3 December: International Day of Persons with Disabilities- Consider offering discounts to those in need, or donating to disability charities.
• 14 December: Hanukkah- If relevant, offer special promotions or create gift guides for your Jewish customers. You can also share festive, respectful content related to Hanukkah traditions, or spotlight any local Jewish artisans or businesses.
• 22 December: Summer Solstice- The summer solstice is a great opportunity to promote outdoor activities, summer fashion, or travel deals.
• 24 December: Christmas Eve- As excitement builds for Christmas Day, consider last-minute shopping promotions. Highlight gift ideas and offer express shipping options to capture last-minute buyers.
• 25 December: Christmas Day- While most businesses are closed, use this day to send heartfelt Christmas greetings to your customers, thanking them for their support throughout the year.
• 26 December: Boxing Day- Offer enticing Boxing Day sales with discounts on popular items. Create urgency with "while stocks last" or "limited-time" messaging.
• December 31: New Year's Eve- Engage customers through social media with countdowns, and share messages that highlight the achievements of the past year and your plans for the future.

Plan Ahead with the 2025 Marketing Calendar

As you dive into your marketing strategies for the upcoming year, don’t underestimate the power of a well-structured plan. Our 2025 Marketing Calendar is your essential tool for staying ahead of the competition and ensuring that you never miss an opportunity to engage with your audience.

Now is the perfect time to get organised and set yourself up for success in 2025. Make sure to download our comprehensive 2025 Marketing Calendar to keep track of important dates and events that matter to your business. If you have any questions about the 2025 Marketing Calendar or need assistance in tailoring your marketing approach for the new year, don’t hesitate to reach out to us. Elephant in the Boardroom team is here to help you achieve your goals and watch your marketing efforts flourish in 2025.